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Bubblegum Pop Music From the Groovy Era

Music | October 12, 2018

Bubblegum pop music wasn’t just a genre of music produced by well-known artists and groups like The Monkees.  Many of the artists and groups known for producing bubblegum pop music were relatively “unknowns” but not all of them.

Bubblegum pop music was and is, known as music with a sound all its own. It was initially introduced in the late 1960s. This genre of music was known for its upbeat vibe… upbeat, almost, to a fault! Historically, the target demographic of bubblegum pop music were teens and pre-teens. These songs mostly had childlike and innocent themes with some underlying and sexual undertones. This definitely peaked the interest of teens and pre-teens.

The term, bubblegum pop [music], was coined because the kids of this era were excited about listening to this type of music.  They were typically at the age where real bubblegum was a huge fad. There was a point and time where chewing gum was somewhat of a “statement.” Kids would chew gum like it was a full-time job, put it behind their ears when they needed to and had contests to see who could blow the biggest bubble.  Although they participated in childlike behavior, they were on the cusp of becoming young adults and were intrigued by the possibilities.  

Bubblegum pop is also known as bubblegum rock, bubblegum music and, sometimes, just bubblegum.

Most of the bubblegum pop music songs were released on singles, also known as “45's,” rather than on entire albums. Bubblegum pop music was especially known to be released by artists who would later be classified as one-hit-wonders. A lot of the charm surrounding bubblegum pop music was that songs typically had a “sing-song” vibe with a catchy chorus that was fun to sing along to.

The Lemon Pipers

Some of the most remembered one-hit-wonders of the bubblegum pop era include Herman’s Hermits and The Lemon Pipers.

Peter Noone Of Herman's Hermits Signs Autographs NEW YORK - FEBRUARY 9, 1965: Peter Noone of British pop group Herman's Hermits signs autographs while appearing on 'Hullabaloo' at NBC's Studio 8-H on February 9, 1965 in New York, New York. (Photo by Micha

In addition to The Archies, there were other well-known bubblegum pop groups. These groups included Josie and the Pussycats, The Banana Splits, The Monkees, Bobby Sherman and even The Jackson 5. Marketers jumped on the bandwagon with putting these artists images on product packaging for chewing gum, breakfast cereal as well as other products.

Even The Brady Bunch had their own brand of bubblegum after forming a singing group as a result of the hit sitcom.  

Although many of the bubblegum pop artists weren’t well known, The Archies were just one of the exceptions to this rule. Tommy Roe, of The Archies, was arguably the artist with the most bubblegum pop hits during the heyday of the genre. The Archies even had an animated series created with them in mind.

“Sugar, Sugar,” was an iconic and, still, well-known bubblegum pop song by The Archies. This very song made the No. 1 single on the Billboard Magazine’s list for 1969.

Iconic bubblegum pop songs were very popular in the late 60s and 70s. Some of these songs include "Green Tambourine," "Simon Says," "Yummy Yummy Yummy" and "How Much is That Doggie in the Window?. "These were classic bubblegum pop songs that still come to mind, even now.

Bubblegum pop music’s classic run was between 1967 and 1972…and then again in 1975. Not long after, disco music was all the rage.

Whether you were a young person back in the groovy era or a young person now with an old soul, you probably remember the bubblegum pop phenomenon. It is most definitely a huge part of American music history!

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Rebeka Knott

Writer

Rebeka grew up in the 1960’s & 1970’s and has always subscribed to the theory that a positive attitude will take you far! She is a wife and mother of 3 with a fun-loving spirit, believing that family and relationships are invaluable.