The Rise of the Preppy

By | December 27, 2018

test article image
President Kennedy Playing Golf at Hyannis Port, Massachusetts wearing a casual, preppy look. Source: (GettyImages)

The elite, private, preparatory schools of New England developed their own style of clothing that, at least for men, stretched back to the 1920s and 1930s. But it was in the 1960s that this style, the Preppy style, became more mainstream and helped to make many people fall in love with blue blazers and khaki trousers. Let’s look at the rise of the Preppies. 

test article image

The Kennedys Made Preppy Cool

It was the Kennedy family, with their aloof East coast wealth and privilege, that made preppy fashion a sought-after look. Young men wanted to emulate the cool, confident sophistication of John and Bobby Kennedy, and young women were attracted to the casual classic look of Jackie Kennedy.