1965: SpaghettiOs Were Invented And Sold For The First Time (History Of Campbell's SpaghettiOs Pasta)
By | May 14, 2020
Uh-oh, SpaghettiOs. It doesn’t seem like this would be the best tagline for a canned pasta-and-tomato-sauce meal that was meant to be a simple and easy way for busy moms to feed their kids, but it worked. Since its introduction by Campbell's Franco-American brand in 1965 this simple and (allegedly) “less messy” pasta dish has been a part of meal time for decades. The perfect combination of marketing and culinary innovation, SpaghettiOs sell to the tune of hundreds of millions of cans a year. They’re a pantry staple, a much loved item, simple to eat and essentially nostalgia in a can. You don’t have to love SpagettiOs but you’ve got to respect them.
SpaghettiOs Came About When Campbell’s Wanted To Spice Up Their Product Line
The Campbell’s soup company started producing basic products in 1869 - soups, beans, just the essentials, but by the 1960s they were ready to make a change and kick things up a notch. Donald Goerke had been working with the company since the 1950s under their Franco-American brand, and he was challenged with the prospect of creating a pasta dish that was easy to eat.
Moms were going to work and it was a hassle to make a full meal every night, so Goerke and his team got the idea to make a can of spaghetti that could be heated up quickly, providing a hot dinner in a snap. Goerke thought that kids would be bored with a standard noodle and he put his team to the task of figuring out something exciting.