Paper Dresses: A Brief 1966 Fashion Fad
In 1966, the Scott Paper Company introduced the world to paper dresses, a type of disposable fad fashion that became a short-lived viral sensation. The Scott Paper Company was overwhelmed by the craze and rather unprepared for the huge influx of sales. In the first six months of offering paper dresses, the company sold more than half a million paper dresses. Other manufacturers quickly hopped on the bandwagon and, soon, paper garments were everywhere. Sales of disposable paper garments topped $3.5 million at the close of 1966. The novelty craze attracted the attention of wedding and formal wear designers and even pop artist, Andy Warhol.