New 1973 Soap Opera Targeted The Young And Restless TV Viewers

THE YOUNG AND THE RESTLESS cast members. Image dated April 16, 1974. (Photo by CBS via Getty Images)

The soap opera was a fast-growing television genre in the 1960s and 1970s and viewers, mostly housewives, were glued to their TV sets in the afternoons to watch some of the more popular soaps of the day, including General Hospital, All My Children, and One Life to Live. By the early 1970s, CBS television executives were looking for a way to get younger viewers…teens and young adults…hooked on afternoon soaps so they created a new soap opera with a younger, hipper, cooler cast of characters. They called their new series, which debuted on March 26, 1973, “The Young and the Restless.”