Punch Buggy! (No Punch Backs!)

By | June 18, 2018

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Beetle Sedan circa 1961: Promotional studio image of a 1962 Volkswagen Beetle Sedan. (Photo by Hulton Archive/Getty Images)

The Volkswagen (VW) Beetle has been quite a presence in the United States since it first appeared in the 60’s, even though it is a foreign made automobile. The VW brand is a German automobile company that originated in the 30’s by the German Labour Front, under Adolph Hitler.

“Volkswagen” is a German word meaning, “people’s car.”

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The VW Beetle was released in the early 60’s and was a car like no other. It had a playful body style with the engine where we would normally expect the trunk to be! As with any consumer product, Volkswagen put a lot of effort into advertising their brand. Getting consumers excited about a new product offering is the goal of any successful business.

Consumers were actually, unknowingly, the ones responsible for the hype surrounding the punch buggy.