Max Yasgur: The Man Who Made Woodstock 1969 Possible

By Kellar Ellsworth
American farmer Max Yasgur on the stage during the Woodstock Music and Arts Fair in Bethel, New York, August 17, 1969. Photo by Bill Eppridge/The LIFE Picture Collection via Getty Images

Without a man named Max Yasgur, a dairy farmer based in Bethel, NY, the world would have never seen the most famous concert in human history, the 1969 Woodstock Music and Arts Festival. That’s right, Woodstock, the event that inspired countless music concerts, movies, and people was in danger of not even happening until Yasgur stepped forward to provide a venue. In doing so, he spit in the face of convention, irked his neighbors, and invited legitimate economic pressures. This is the unbelievable story of how the Woodstock Music and Arts Festival was saved.