Mac Facts: The Story Of Steve Jobs And His Revolutionary Product

By | April 23, 2020

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American businessman Steve Jobs (L), Chairman of Apple Computers, and John Sculley, Apple's president, pose with the new Macintosh personal computer, on January 16, 1984 in New York City. (Photo by Marilyn K. Yee/New York Times Co./Getty Images)

Introduced by Steve Jobs and Apple Computers in January 1984, the Macintosh personal computer revolutionized computing and changed the world. To bring his product to the people, Jobs fought for his vision, created an amazing marketing campaign and went to war with the CEO of his company before he was ousted from Apple. Although the Macintosh itself has never dominated the computer market, with a market share under 10%, it led the way with innovations like the graphical user interface, and its focus on design and simplicity set the stage for ubiquitous Apple products like the iPad, iPod and iPhone. More than 30 years later Apple Computers still utilizes groundbreaking marketing campaigns even though their great visionary is gone.

The Macintosh came from an internal struggle in Apple

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source: somag news

During the early ‘80s there was a battle raging inside of Apple between two teams who were trying to create the best personal computer on the market. Steve Jobs stirred internal discord in order to inspire his team to work harder and faster than than the second team who were working on a personal computer called Lisa. Despite the efforts of Jobs the Lisa was released a year before the Macintosh. Jobs was frustrated with Team Lisa and he was determined to make the Macintosh less expensive and better with than Lisa. Prior to the launch of the Macintosh Jobs butted heads with CEO John Sculley (formally of Pepsi) about the costs. Sculley wanted the Macintosh to be $500 more than Jobs to help pay for marketing costs putting it at $2,495.