Mac Facts: The Story Of Steve Jobs And His Revolutionary Product
Introduced by Steve Jobs and Apple Computers in January 1984, the Macintosh personal computer revolutionized computing and changed the world. To bring his product to the people, Jobs fought for his vision, created an amazing marketing campaign and went to war with the CEO of his company before he was ousted from Apple. Although the Macintosh itself has never dominated the computer market, with a market share under 10%, it led the way with innovations like the graphical user interface, and its focus on design and simplicity set the stage for ubiquitous Apple products like the iPad, iPod and iPhone. More than 30 years later Apple Computers still utilizes groundbreaking marketing campaigns even though their great visionary is gone.