'I Love The Smell Of Napalm In The Morning:' The 'Apocalypse Now' Line, Explained

By Jacob Shelton


Lionsgate/United Artists

"I love the smell of napalm in the morning" from Apocalypse Now (1979) is one of those perfect movie quotes that applies to us all -- even though most of us weren't in Vietnam and have never smelled napalm in the morning. As delivered entirely straight-faced by Lieutenant Colonel Kilgore (Robert Duvall), in director Francis Ford Coppola's war epic, the line expresses many things at once. There's a morbid optimism to it, an enthusiasm for a hellish predicament, a complete command of the details of a situation with a complete lack of interest in its life-or-death gravity. Kilgore fondly speaks of napalm as many of us would of our morning coffee or frying bacon.

But Kilgore, as protagonist and narrator Captain Willard (Martin Sheen) observes, has that x-factor that makes some men thrive in the midst of the chaos of Vietnam. "He was just one of those guys with that weird light around him," Willard tells us. "He just knew he wasn't gonna get so much as a scratch here." While Kilgore's fondness for the death-dealing combustible shocks us, his bulletproof competence and confidence inspires at least a bit of envy.

That's why we say it when we wake up with chaos swarming all around, a day of hell laid out before us. We want to get the day's job done without sweating the existential threats crashing all around us -- we summon our own inner Kilgore: "I love the smell of napalm in the morning. ... It smells like victory."

In the 40 years since the release of Apocalypse Now, "I love the smell of napalm in the morning" has taken on a life of its own. It's been misquoted, used in cartoons, and even repurposed to fit into films by guys like Kevin Smith. At this point “napalm” is inescapable.

If you love to quote movies like Apocalypse Now, Jaws, and Dirty Harry, that’s because they were written with the stylistic flourish of John Milius. His screenwriting career has taken him to the Wild West with Jeremiah Johnson, and to the mythical Hyborean Age with Conan the Barbarian, but he most famously brought the horrors of Vietnam to the American people in Apocalypse Now.

Milius isn’t pretentious about the line, and in an interview with CNN he admitted that it just popped into his head one day. Milius said:

I just wrote it -- it just came up. That's what happens. People love to think that all this stuff happens when you write a famous line -- that you really thought about it a lot.

As much as cinephiles love that line, Milius takes greater pride in another famous statement Kilgore says later in the scene: “Charlie don’t surf.”

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