The Ford Bronco Was The Sexy SUV Of '66

By Kellar Ellsworth
A 1969 Ford Bronco. Source: Ford

The 1966 Ford Bronco was a different kind of four-wheeler, a truck with off-road capability that had a sports car's style -- in fact, in early advertisements, Ford called it "a new kind of sports car." This two-door vehicle, which would be considered a compact SUV today, pioneered the concept of a truck you bought not because you needed it, but because you wanted it. Debuting in late 1965, the Bronco was a solid seller, though it didn't dominate the market. That first-generation ('66-'77) is notable for changing the way we think about utility vehicles, and arguably creating the concept of the sports-utility vehicle as we know it today.

Ford hasn't produced a Bronco in nearly 25 years, but the model name returns in the summer of 2020 with the launch of the 2021 Bronco. Fans of modern SUVs and the original Bronco have been eager to get their eyes on the new vehicles -- let's take a look back at the legend first.