More from Groovy History

Farrah Fawcett TV Commercials – “If You’ve Got It, Flaunt It!”

Entertainment | September 21, 2018

Farrah Fawcett American actress Farrah Fawcett (1947 - 2009), USA, 4th May 1970. (Photo by Harry Benson/Daily Express/Getty Images)

Hopefully, you weren’t so stoned in the '70s that you missed the Farrah Fawcett TV commercial craze. She was one of those famous personalities we just couldn’t get enough of! Young, blonde, beautiful and physically fit were among some of her most favorable qualities. Fawcett was a talented actress in her day. It definitely didn’t hurt her image that she was drop-dead gorgeous to boot.   

Farrah Fawcett was always known for her mantra, “If you’ve got it, flaunt it!”

“If you’ve got it, flaunt it,” was the catchphrase Farrah Fawcett was best known for; and flaunt it, she did! In addition to her talent, she was blessed with natural beauty that men adored and women envied. That fact was not lost on marketing geniuses and they used it to sell products. Fawcett was employed by many brands to advertise their products. As it turned out, it was a very profitable strategy.

Cosmopolitan magazine was just one of the periodicals that featured Farrah Fawcett in her heyday.

Farrah Fawcett was tremendously regarded for her talent and beauty in the groovy era. Her name and image were highly sought after to represent many consumer products in the '70s. She was featured in and on magazine covers and articles including Cosmopolitan magazine as well as television shows and “Top 10” lists. Her image was also featured on countless posters and other advertisements that young men just couldn’t resist. Her image was in huge demand!

Farrah Fawcett was extremely notable for major marketing campaigns and TV commercials including the following:

Dubonnet was all the rage after it was endorsed by Farrah Fawcett and heartthrob, Tom Sellek in 1972!

In 1973, Farrah Fawcett was the driving force behind a Superbowl TV commercial advertisement for Noxema shaving cream. The iconic TV commercial featured Fawcett and football great, Joe Namath, which launched the whole Superbowl commercial phenomenon.

This 1973 Superbowl advertisement for a brand of shaving was most likely the vehicle that launched the Superbowl commercial frenzy. The ad was simply meant to get the word out about Noxema shaving cream, but in the process, it sparked an entirely new approach to Superbowl advertising. The (unspoken and intended) connection was made between “being creamed”(in football) and “being creamed” …. well, you know…

This particular Superbowl ad, as well as many that followed, had ABSOLUTELY nothing to do with football or the product, itself, for that matter. Shaving cream was in the commercial but it was a sexually charged advertisement that had men flocking to the store to buy Noxema shaving cream! It actually ended up starting the multi-million dollar Superbowl commercial phenomenon.

Farrah Fawcett also appeared in a TV commercial for Noxema face cleanser, but women weren’t as moved by her sex appeal.

1975 Mercury Cougar was another product Farrah Fawcett endorsed. Her sexy image sold cars!

Farrah Fawcett appeared in plenty of advertisements for beauty products. Some of these products included skin care and hair care. As you probably remember, Fawcett had a head of hair that most women would have killed for! If Farrah Fawcett had gone on television TV telling us to rub manure on our hair and leave it in overnight, we would have done it with the hope of waking up with her hair! Sadly, it wasn’t necessarily the products she used… it was just HER! That didn’t keep us from hoping, though.

Farrah Fawcett did a series of TV commercials for Shick hairdryers. Needless to say, they flew off the shelves.

Farrah Fawcett endorsed hair care products for Wella Balsam and even had her own hair care line marketed by Faberge.

Farrah Fawcett’s luscious hair and great complexion weren’t her only redeeming features. She also had a dynamite smile! So much so, that Ultra Brite toothpaste paid her to endorse their product.

A lot has changed since the groovy era, but some things will never change. One of those groovy things, like it or not, is that good looks sell!

Tags: Career-Defining Moments | Farrah Fawcett | The 1970s | TV In The 1970s

Like it? Share with your friends!

Share On Facebook

Rebeka Knott


Rebeka grew up in the 1960’s & 1970’s and has always subscribed to the theory that a positive attitude will take you far! She is a wife and mother of 3 with a fun-loving spirit, believing that family and relationships are invaluable.