Every '70s Girl Wanted a Gunne Sax

By Karen Harris

For teens and young women in the 1970s, there was one dress brand that was tops on their list….Gunne Sax! The dress line, owned by designer Jessica McClintock, opened in 1967 in San Francisco and featured formal and semi-formal dresses. The emphasis was on romantic, whimsical, prairie-style and the Gunne Sax name was an updated, sophisticated play on ‘gunnysacks’, a burlap feed bag that was recycled into dresses during the Great Depression. Throughout the seventies, every girl wanted a Gunne Sax.