'Daisy,' LBJ's Anti-Goldwater TV Ad That Ran Only Once And Shocked A Nation

By Emily Morenz
Young Monique Luiz counts flower petals in 'Dasy.' Source: YouTube

On September 7th, 1964, Lyndon B. Johnson's "Daisy" TV advertisement changed political campaigns forever. The ad, which presented Johnson as a peaceful leader and his opponent Barry Goldwater as a nuclear war-loving madman, encouraged future candidates to completely alter how their campaigns would be constructed. “Daisy” shocked the world and proved that targeting emotions can be the most effective method to persuade an audience.