The Retro Breakfast Revolution: 1960s Cereal Brands That Changed Everything

By Sarah Norman | August 7, 2023

The incredibly strange and mixed up world of breakfast cereal 

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Boy eating Corn Flakes. (Photo by Lambert/Getty Images)

Millions of people a day start their morning with a big bowl of cereal. Whether they're eating a sugar coated cluster of wheat or a healthy fiber-filled alternative they all come from the same place. Over the last century cereal has changed from a wacky idea by guy just looking for something plain to eat to a billion dollar industry. Let's take a look at how we got there.

Breakfast cereal was an American invention created by James Caleb Jackson


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source: youtube

When you think of the word, “invention,” typically something along the lines of science and technology comes to mind. So, thinking along those lines, breakfast cereal might not be something considered an invention, but it was just that!